Expanding 1964

The Sixties and Seventies

In 1964 Pocono Produce Company added groceries to its expanding line of fresh and frozen foods by acquiring a canned-only distributor and continued to enlarge its freezer capacity. The Company joined Frosty Acres of Atlanta, GA, a nationwide cooperative of independent foodservice distributors, in 1966. Paper products and janitorial supplies were added to the inventory in 1976, making Pocono Produce a full-service distributor. Again, in 1978, an additional freezer was constructed and the offices were expanded. In 1977, a new dry grocery warehouse was built. Ahead of its time, in 1978 Pocono Produce computerized the entire operation, allowing for expanded service to customers and more efficient operations.